Members of Washington, D.C.-based Council for Responsible Nutrition (CRN) have adopted a new voluntary program for responsible marketing of dehydroepiandrosterone (DHEA). Under the new program, CRN members agree to the following voluntary guidelines when marketing DHEA: to refrain from marketing the DHEA products they manufacture or market under their brands as providing a general anabolic steroid-like response (muscle enlargement, increased strength, etc.); and not to target those under 18 years old in their marketing or advertising, as this ingredient is unlikely to provide performance-enhancing benefits in this population. DHEA supplements may help support immune function, maintain cognitive function and elevate mood, improve sleep patterns, maintain strong bones and normalize glucose metabolism.